Sale of Rover car group
Posted: Thu Mar 16, 2000 11:29 pm
To add to Roger's message on this topic: The Financial Times this morning [17th] reports :- -that BMW is taking a charge of Euro 3.15 Billion against the disposal of Rover cars -that last year the losses at Rover increased by Euro 250 million to Euro 1.21 Billion -that BMW is retaining the mini brand and will make the new mini at the existing Rover factory at Cowley, which is being retained by BMW -that BMW is in talks with Ford to sell Ford the Land-Rover operation -that the sale of Land Rover should yield about Euro 3 Billion for BMW -that Alchemy Partners, the new owners of Rover and MG [minus Mini and Land Rover] will rename the company The MG Car Company -and that Alchemy Partners will pay a maximum of GBP 50 million There are various opinions being aired here in UK, but there is little doubt that an ailing Rover was not improving and BMW had to do something to stem its losses, as BMW was fast destroying the value of its total [BMW + Rover] operation. In such a case the sooner action is taken the better. Whether we want to see an MG badge on a Rover saloon or not, it looks like we soon will. Mike Card